We’re a collaborative team
dedicated to reshaping the future of care.

With over 20 years of experience creating trusted anatomy and healthcare learning resources as AnatomyStuff, we’ve worked closely with educators and clinicians across the MSK and wider healthcare community. Again and again, we heard the same challenge: patients need clearer, more accessible information, and professionals need easier ways to share it.

That’s why we created Cetra Health, a digital-first approach to patient education designed specifically for MSK and healthcare teams.

Every patient resource is written and reviewed by qualified healthcare professionals (no AI shortcuts) and designed for quick, seamless sharing. To make consultations even more effective, we’ve also developed tools like our interactive Whiteboard, helping you personalise explanations, illustrate conditions, and bring MSK health to life in just a few clicks.

And we’re only at the beginning. Our team is already developing new features and integrations to make patient education more engaging, inclusive, and effective for every healthcare setting.

We’re proud of what we’re building, and even prouder to be building it with and for the MSK and healthcare community.

Meet our team!

We’re a dedicated team of creatives, educators, and MSK healthcare professionals who believe patient education should be clear, compassionate, and practical.

With experience spanning physiotherapy, rehabilitation, and musculoskeletal health, we know how vital it is for clinicians to have reliable tools that support effective communication. Some of us have been working together for over a decade, combining our expertise to create resources you can trust. From illustrators who capture every anatomical detail with accuracy to medical writers who ensure every explanation is clinically sound, our mission is simple, to help MSK specialists, physiotherapists, and healthcare teams educate patients with confidence.

We love what we do, and we’re proud to see that passion reflected in every resource we create.

  • Clare King CEO of Cetra Health

    Clare King

    CEO & Founder

  • Richard Klin director of Cetra Health

    Richard Klin

    Director & Founder

  • Artur Zegar Software Engineer for Cetra Health

    Artur Zegar

    Software Engineer

  • Liz Paton Medical Illustrator for Cetra Health

    Liz Paton

    Medical Illustrator & Creative Lead

  • Pip Jones Group Product and Marketing Manager Cetra Health

    Pip Jones

    Group Product & Marketing Manager

  • Lauren Taylor Marketing Executive for Cetra Health

    Lauren Taylor

    Marketing Assistant

  • Gerard Canning Graphic Designer for Cetra Health

    Gerard Canning

    Graphic Designer

  • Rae Fowle Customer Service Manager Cetra Health

    Rae Fowle

    Customer Service Manager

  • Katie Kumar Customer Services Executive Cetra Health

    Katie Kumar

    Customer Service Executive

  • Rachael Da Silva Finance Manager for Cetra Health

    Rachael Da Silva

    Finance Manager

Meet our associates!

At the heart of Cetra is a collaborative team of MSK specialists, physiotherapists, medical writers, illustrators, reviewers, and creative thinkers. Each member plays a role in shaping resources that are not only evidence-based and clinically accurate but also visually engaging and easy for patients to understand. By blending medical expertise with creative design, we create tools that support healthcare professionals in delivering clearer, more effective musculoskeletal education every day.

  • Dr. Alastair Jones

    Dr. Alastair Jones

    Sports Medicine & Musculoskeletal Physician, Consultant in Emergency Medicine.

  • Clare Gibson - Course Lead BSc Physiotherapy St Marys University

    Clare Gibson

    Course Lead
    BSc Physiotherapy
    St Marys University

  • Michael O'Reilly - Cetra Health Expert

    Michael O'Reilly

    Upper Quadrant Specialist, Physiotherapist, Educator, Inventor of the OptiNeck Balance Wedge

  • Katarina Trumm - Senior Lecturer & Physiotherapy Practice Based Lead

    Katarina Trumm

    Senior Lecturer & Physiotherapy Practice Based Lead
    University College Birmingham

  • Gráinne Donnelly - Advanced Physiotherapist

    Gráinne Donnelly

    Advanced Physiotherapist & Editor of the Pelvic Obstetric & Gynaecological Physiotherapy (POGP) Journal

  • Liam Young - Anatomy Lecturer at Glasgow Uni

    Liam Young

    Anatomy Lecturer University of Glasgow and University of Central Lancashire

  • Alex Curran - Clinical Lead Physiotherapist

    Alex Curran

    Clinical Lead Physiotherapist for Pain Lancashire Teaching Hospitals NHS Foundation Trust

  • Jack March

    Jack March

    Specialist Rheumatology Physiotherapist and Ops Director PhysioMatters/Therapy Live

  • Kirsty Sinclair - Clinical MSK Physiotherapist and Lecturer The Valley Physio

    Kirsty Sinclair

    Clinical MSK Physiotherapist and Lecturer 
    The Valley Physio 

  • Chris Wicks - Lead Physiotherapist and Senior Occupational Health Physiotherapist Physio Focused & Optima Health

    Chris Wicks

    Lead Physiotherapist and Senior Occupational Health Physiotherapist
    Physio Focused & Optima Health

  • Amy Flory - Occupational Health Physiotherapist

    Amy Flory

    Occupational Health Physiotherapist

  • Capt. Rachel Rodgers - Physiotherapist, MoD Rehabilitation

    Capt. Rachel Rodgers

    Physiotherapist, MoD Rehabilitation

  • Emma Brown - First Contact Physiotherapist

    Emma Brown

    First Contact Physiotherapist

  • Sian Bowen - Osteopath, Clinical Director

    Sian Bowen

    Osteopath, Clinical Director

  • Nayomi Shah - Senior Neurological Physiotherapist

    Nayomi Shah

    Senior Neurological Physiotherapist

See all experts

Our Vision: Smarter, clearer, more accessible patient education.

Customise MSK handouts with Cetra Health

Next level customisation

We want Cetra to work the way you work. You can adapt content, visuals, and explanations to fit your practice, helping you deliver patient education that’s clear, personalised, and practical for every MSK consultation.

AI Integration with Cetra Health

AI integration

We believe AI can be a powerful tool when used thoughtfully. That’s why our goal is to integrate it seamlessly into Cetra, enhancing efficiency without compromising quality. Rest assure, all patient handouts will always be created and reviewed by real healthcare experts.

Worldwide roll out of Cetra Health

Worldwide industry roll out

We want to support physiotherapists, rehabilitation specialists, and clinicians across the globe. We plan to achieve this both independently and through strategic integration partnerships, helping more healthcare teams deliver clear, practical patient education.